- What is a Cookie?
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a certain webpage. Cookies are then sent back to the originating webpage on each subsequent visit, or to another webpage that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited the Website before or whether you are new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
There are two broad categories of cookies:
First party cookies, served directly by us to your computer or mobile device.
Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance, analytics, advertising and social media purposes.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by the Website to recognize your computer when you open your browser and browse the Internet again.
- track traffic flows and patterns of travel in connection with the Website;
- understand the total number of visitors to our Website on an ongoing basis and the types of internet browsers (e.g. Firefox, Chrome or Internet Explorer) and operating systems (e.g. Windows or Mac OS) used by our visitors;
- monitor the performance of the Website and to improve it;
- customise and enhance your online experience; and enable Borda and third parties to advertise both on and off this Website.
- What type of cookies do we use and what are they used for
The type of cookie used by us and our partners in connection with the Website can be classified into one of five categories, namely ‘essential Website cookies’, ‘functionality cookies’, ‘analytics and performance cookies’, ‘advertising cookies’, and ‘social media cookies’. We’ve set out some further information about each category, and the purpose of the cookies we and third parties set in the following table.
Cookies necessary for essential Website purposes: These cookies are essential to provide you with the Website and any services available through this Website and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts would not be possible.
Functionality Cookies: Functionality cookies record information about choices you’ve made and allow us to tailor the Website to you. These cookies mean that when you continue to use or come back to the Website, we can provide you with our services as you have asked for them to be provided. For example, these cookies allow us to:
- Understand how our Website is used in order to improve it
- Save your login details to make it easier for you to log into your account
Performance / Analytics Cookies: We use performance/ analytics cookies to analyze how the Website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the Website. For example, these cookies allow us to:
- Better understand our Website visitors so that we can improve how we present our content
- Test different design ideas for particular pages such as our homepage
- Collect information about the Website visitors such as where they are located and what browsers they are using
- Determine the number of unique users of the Website
- Improve the Website by measuring any errors that occur
- Conduct research and diagnostics to improve product offerings
Advertising and Tracking Cookies: As you use our Website, you will notice that it features advertising. We allow third party companies, including advertising companies to place cookies on our Website. These cookies enable such companies to track your activity across various sites where they display ads and record your activities so they can show ads that they consider relevant to you as you browse the internet.
Cookies also allow us and third parties to know whether you’ve seen an ad or a type of ad, and how long it has been since you’ve last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.
Cookies also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you.
All the ad companies or affiliate networks that we work with have their own privacy policies and offer a mechanism for users to opt out tracking and behavioral targeting available through the ad itself or through the opt out mechanisms listed in the ‘How to control or delete cookies’ section below.
Social Media Cookies: On some pages of our Website, third parties that provide applications through our Website may set their own anonymous cookies in order to track the success of their applications or customize applications for you. For example, when you share an article using a social media sharing button on our Website (e.g. Facebook or Whatsapp), the social network that has created the button will record that you have done this. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us. Some page of our Website may also contain embedded content, such as video content from YouTube, and these sites may set their own cookies.
- How to control or delete cookies
Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.
If you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links:
Please bear in mind that there are many more companies listed on these sites than those that drop cookies via the Website.
- Need More Information?
If you would like to find out more about cookies and their use of the Internet, you may find the following links useful:
- Cookies that have been set in the past
If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
- Contact Us
If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email: tr[a]bordatech.com